What is Instagram and it's power

The platform has 800 million monthly users, with 500 million of those users checking the app every day. In other words, if you're not using Instagram for your business, you're missing out on a huge opportunity to connect with potential customers.

But what is Instagram, exactly? Put simply, it's a visual social media platform. Users can post photos and videos, as well as stories (which disappear after 24 hours). And just like other social media platforms, businesses can use Instagram to build brand awareness and connect with potential and current customers.  

People spend a lot of time on the platform

The average person spends about 53 minutes per day on Instagram. That's a lot of time that your potential customers could be seeing your content! If you're not on the platform, you're missing out on a major opportunity to reach your target audience.

Visual content is more engaging

People are more likely to remember visual content than they are text-based content. And since Instagram is all about visuals, it's the perfect place to share your brand's story and connect with potential customers on an emotional level.

Hashtags make it easy to find new people

Hashtags are essentially tags that allow users to categorize their content. That makes it easy for people who are interested in your industry to find your content - even if they don't already follow you. For example, if someone searches for #advertlite on Instagram, posts that have used that hashtag will appear in the results. So if you use relevant hashtags on your posts, you could end up being seen by people who wouldn't have otherwise found you.

There are lots of tools available to businesses

Instagram offers a number of features and tools that businesses can take advantage of - including Instagram ads, which allow businesses to promote their posts to people who don't already follow them. There's also an IGTV feature (long-form videos), which gives businesses another way to share their story with the world.

Conclusion

There's no doubt about it - if you're not on Instagram, you're missing out. The billions of people who use the platform every month provide businesses with a unique opportunity to connect with potential customers from all over the world. And with so many features and tools available specifically for businesses, there's really no excuse not to be active on the platform. So what are you waiting for? It's time to start sharing your brand's story with the world!

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